Provable Markets has hired the former chief marketing officer at BNY Mellon to its advisory board, maintaining last week’s momentum when the US fintech secured US regulatory approval to launch its alternative trading system.

New York-based Provable Markets, which plans to launch a securities finance trading platform, said it has hired Caroline O’Connell to its advisory board.

Provable Markets said O’Connell is a valuable addition to its advisory board, drawing on over 20 years of executive experience in public Fortune 500 global companies across financial services.

O’Connell has worked with various private equity firms since leaving BNY Mellon where she worked for 19 years, latterly as the US group’s chief marketing officer in investment services.

Thomer Gil, co-founder and president of Provable Markets, said in a statement on Monday: “Caroline’s unrivalled experience and track record as a thoughtful visionary aligns perfectly with Provable’s long-term goals and mission. Above all else, Caroline brings with her a foundation of values and character that are ultimately at the core of what we are building within our company.”

The appointment emerged less than one week after Provable Markets was approved as a new member broker-dealer by the Financial Industry Regulatory Authority (FINRA), the US regulator of brokers.

This approval gave Provable Markets the green light to file a Form ATS with the Securities and Exchange Commission, the last step of regulatory approval required to launch an ATS. Provable Markets said on Wednesday last week it had filed this form with the US securities regulator.

Provable Markets plans to leverage new technology to deliver efficiencies in the underserved securities finance market.

The Aurora ATS seeks to offer clients more sophisticated tools for trading and optimising collateral through pragmatic digital workflows to engage in securities lending, complex option block trades and security-based swaps.

The fintech first emerged in July 2021 as an Approved Submitter for the proposed Securities Finance Transaction (SFT) Clearing Service being developed by US post-trade giant the Depository Trust & Clearing Corporation.

Provable Markets, one of two approved SFT submitters for the impending clearing service, appointed in August Halima Butt, formerly of Euronext, as its head of strategy and sales.